{"title":"Silver","description":"\u003cp\u003eBlonde \u0026amp; Grey Toning\u003c\/p\u003e","products":[{"product_id":"silver-shampoo-pro","title":"Silver Shampoo Professional 33.8 oz","description":"\u003cp\u003e\u003cstrong\u003eToning cleanser that cancels yellow from blonde, white and grey hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLight hair oxidises toward yellow, and once it does no amount of ordinary washing brings the tone back. Violet pigment is the only fix, and this cleanser carries enough of it to cancel warmth on contact while still washing gently.\u003c\/p\u003e\n\u003cp\u003eThe balance matters as much as the pigment. Toning shampoos are notorious for leaving hair dry and squeaky, so this one keeps the fibre soft, which is what lets a cool platinum finish actually look expensive rather than chalky.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCancels yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003ePushes blonde toward a cool platinum\u003c\/li\u003e\n\u003cli\u003eWashes gently without drying the fibre\u003c\/li\u003e\n\u003cli\u003eSafe for white, grey and highlighted hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eMassage into wet hair and leave one to three minutes\u003c\/li\u003e\n\u003cli\u003eLeave longer for stronger toning\u003c\/li\u003e\n\u003cli\u003eRinse well and follow with the conditioner\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Violet toning pigment, Panthenol\u003c\/p\u003e","brand":"Ponto9","offers":[{"title":"Default Title","offer_id":44008397865050,"sku":"SH-SLV-1L","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3068\/8090\/files\/silvershampoo1L.png?v=1789585581"},{"product_id":"silver-professional-mask","title":"Silver Mask Professional 16.9 oz","description":"\u003cp\u003e\u003cstrong\u003eIntensive toning treatment that holds platinum between salon appointments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is the heavy artillery of the Silver line, meant for the weeks between salon visits when brass starts creeping back. The pigment load is higher and the contact time longer, so it corrects tone that a shampoo can only maintain.\u003c\/p\u003e\n\u003cp\u003eIt treats as hard as it tones. Lightened hair is fragile by definition, and the conditioning base here restores softness and slip while the violet does its work, so nothing is traded away for the colour result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStrongest toning in the Silver line\u003c\/li\u003e\n\u003cli\u003eCorrects brass, not just maintains\u003c\/li\u003e\n\u003cli\u003eDeeply conditions fragile lightened hair\u003c\/li\u003e\n\u003cli\u003eExtends the life of a salon toner\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean, damp hair\u003c\/li\u003e\n\u003cli\u003eLeave three to five minutes, watching the tone\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Violet toning pigment, Panthenol, Cysteine\u003c\/p\u003e","brand":"Ponto9","offers":[{"title":"Default Title","offer_id":44008397996122,"sku":"MA-SLV-480M","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3068\/8090\/files\/SilverMask480ml.jpg?v=1789585465"},{"product_id":"silver-mask","title":"Silver Mask 8.45 oz","description":"\u003cp\u003e\u003cstrong\u003eIntensive toning treatment that holds platinum between salon appointments.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis is the heavy artillery of the Silver line, meant for the weeks between salon visits when brass starts creeping back. The pigment load is higher and the contact time longer, so it corrects tone that a shampoo can only maintain.\u003c\/p\u003e\u003cp\u003eIt treats as hard as it tones. Lightened hair is fragile by definition, and the conditioning base here restores softness and slip while the violet does its work, so nothing is traded away for the colour result.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrongest toning in the Silver line\u003c\/li\u003e\n\u003cli\u003eCorrects brass, not just maintains\u003c\/li\u003e\n\u003cli\u003eDeeply conditions fragile lightened hair\u003c\/li\u003e\n\u003cli\u003eExtends the life of a salon toner\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eApply to clean, damp hair\u003c\/li\u003e\n\u003cli\u003eLeave three to five minutes, watching the tone\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Violet toning pigment, Panthenol, Cysteine\u003c\/p\u003e","brand":"Ponto9","offers":[{"title":"Default Title","offer_id":44008402092122,"sku":"MA-SLV-250M","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3068\/8090\/files\/ChatGPT_Image_16_de_jun._de_2026_00_23_31_1.png?v=1788839337"},{"product_id":"silver-shampoo","title":"Silver Shampoo 10.14 oz","description":"\u003cp\u003e\u003cstrong\u003eToning cleanser that cancels yellow from blonde, white and grey hair.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLight hair oxidises toward yellow, and once it does no amount of ordinary washing brings the tone back. Violet pigment is the only fix, and this cleanser carries enough of it to cancel warmth on contact while still washing gently.\u003c\/p\u003e\u003cp\u003eThe balance matters as much as the pigment. Toning shampoos are notorious for leaving hair dry and squeaky, so this one keeps the fibre soft, which is what lets a cool platinum finish actually look expensive rather than chalky.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCancels yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003ePushes blonde toward a cool platinum\u003c\/li\u003e\n\u003cli\u003eWashes gently without drying the fibre\u003c\/li\u003e\n\u003cli\u003eSafe for white, grey and highlighted hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eMassage into wet hair and leave one to three minutes\u003c\/li\u003e\n\u003cli\u003eLeave longer for stronger toning\u003c\/li\u003e\n\u003cli\u003eRinse well and follow with the conditioner\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Violet toning pigment, Panthenol\u003c\/p\u003e","brand":"Ponto9","offers":[{"title":"Default Title","offer_id":44008408711258,"sku":"SH-SLV-300M","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3068\/8090\/files\/ChatGPT_Image_17_de_jun._de_2026_16_20_03_1.png?v=1788835759"},{"product_id":"silver-conditioner","title":"Silver Conditioner 10.14 oz","description":"\u003cp\u003e\u003cstrong\u003eTones and conditions in one step, keeping blonde cool and the fibre supple.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eToning is only half the job on lightened hair. Bleach leaves the fibre porous, and porous hair grabs warmth back quickly, so conditioning is what makes a tone hold rather than drift yellow again within days.\u003c\/p\u003e\u003cp\u003eCysteine goes into the strand to rebuild what lifting removed, while violet pigment keeps working on the surface. The pairing is why hair comes out both cooler and genuinely softer, instead of toned but rough.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNeutralises yellow while it conditions\u003c\/li\u003e\n\u003cli\u003eCysteine rebuilds lightened hair\u003c\/li\u003e\n\u003cli\u003eHelps the tone hold for longer\u003c\/li\u003e\n\u003cli\u003eLeaves a smooth, silky finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eApply to damp hair after the shampoo\u003c\/li\u003e\n\u003cli\u003eLeave a few minutes to tone and condition\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Cysteine, Violet toning pigment, Panthenol\u003c\/p\u003e","brand":"Ponto9","offers":[{"title":"Default Title","offer_id":44008408842330,"sku":"CO-SLV-300M","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3068\/8090\/files\/ChatGPT_Image_17_de_jun._de_2026_15_54_00_1.png?v=1788835766"},{"product_id":"silver-professional-kit","title":"Silver Blond Professional Kit","description":"\u003cp\u003eFor use after bleaching for blond hair .\u003c\/p\u003e\n\u003cdiv class=\"yhAwj\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"otQkpb\" role=\"heading\"\u003eKit Overview\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cspan class=\"iNqyIf\"\u003e\u003cstrong class=\"rQesXe MPyX\"\u003ePurpose:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Neutralizes warm yellow and orange tones in blonde, bleached, white, and grey hair while delivering hydration and platinum shine.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cspan class=\"iNqyIf\"\u003e\u003cstrong class=\"rQesXe MPyX\"\u003eContents:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Silver Shampoo, Silver Mask,\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cul class=\"KsbFXc U6u95\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/ul\u003e\n\u003cdiv class=\"yhAwj\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"otQkpb\" role=\"heading\"\u003eHow to Use\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cspan class=\"iNqyIf\"\u003e\u003cstrong class=\"rQesXe MPyX\"\u003eCleanse:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Apply the Silver Shampoo first to wet hair to begin neutralizing brassy pigment.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cspan class=\"iNqyIf\"\u003e\u003cstrong class=\"rQesXe MPyX\"\u003eTreat:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Follow with the Silver Mask, leaving it on as directed to deeply deposit toning pigments and condition.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003col class=\"T9WCjf qkgVBf\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/ol\u003e","brand":"Ponto9","offers":[{"title":"Default Title","offer_id":44094327717978,"sku":"KT-SLV-BL300","price":67.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3068\/8090\/files\/kitsilvercisteine.jpg?v=1789537061"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3068\/8090\/collections\/silver-mask.png?v=1788471510","url":"https:\/\/shopluxeprime.com\/collections\/silver.oembed","provider":"Luxe Prime Hair Supply","version":"1.0","type":"link"}