Our Story

Professional Hair Care, Perfected in Brazil

Luxe Prime brings salon-grade Brazilian hair science to the US. Every formula is built on nanotechnology and amino-acid complexes that work inside the strand, not just on the surface.

From anti-frizz realignment to color protection and hair-growth care, each line targets one concern with a complete routine: cleanse, treat, protect.

Home Care sizes keep salon results alive between visits. Professional sizes give stylists the same chemistry at back-bar scale.

• 20+ Product lines
• 60+ Products
• 2 Segments: Home Care & Professional